CLEARER
EXTERNAL
MESSAGING
Colse Leung Consultant in
Design & Communication | Diversity & Inclusion
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CLEARER EXTERNAL MESSAGING:
Make Your Value Clear to Audiences
When you're close to your own work, clarity becomes invisible.
Value propositions can be buried, insider language confuses, and technical terms create barriers.
Potential clients work harder than they should to understand what you offer - and many simply move on to clearer alternatives.
This review examines how your external communication actually reads and identifies where simplification or restructuring will strengthen impact.
Is This Right for You? / When it Helps:
Not attracting the right enquiries
Feedback suggests people don’t get what you do
Messaging has evolved organically and feels unclear
Using technical or insider language
Conversion rates are lower than expected
See your communication as your audience does.
CLEARER EXTERNAL MESSAGING: Essentials Engagement (£900–£1,350)
Essentials Engagements are focused, defined engagements that address one priority area in depth. They often stand alone, and where needed, provide a clear foundation for further work.
What’s included in Clearer External Messaging Comms?
Review of website or key external materials
Audience clarity assessment
Analysis of tone and positioning
Identification of friction points
Structured recommendations
The Outcome: sharper, more accessible external messaging that
Makes your value clearer
Removes unnecessary complexity
Connects more directly with your audience
(More in-depth or bespoke versions of this service are also available)