BRAND
REFRESH
AUDIT
Colse Leung Consultant in
Design & Communication | Diversity & Inclusion
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BRAND REFRESH AUDIT: EVOLVE YOUR BRAND IDENTITY WITHOUT STARTING FROM SCRATCH.
Not every organisation needs a full rebrand.
Often the core identity is fine, but execution feels uneven, dated, or disconnected from current operations.
Without attention, your brand continues to feel “almost right,” undermining confidence and making materials harder to maintain.
Is This Right for You? / When it Helps:
Brand feels outdated but a full redesign feels risky
Visual identity no longer reflects your current direction
Inconsistency between digital platforms and legacy materials
Team struggles to apply the brand confidently
Entering a new phase and visuals haven’t kept up
A brand refresh builds on what works, removes friction, updates tired elements, and restores confidence - without erasing recognition or history.
BRAND REFRESH AUDIT: Essentials Engagement (£900–£1,350)
Essentials Engagements are focused, defined engagements that address one priority area in depth. They often stand alone, and where needed, provide a clear foundation for further work.
What’s included in a Brand Refresh Audit
Discovery session focused on challenges and goals
Refinement of selected visual elements (colour, typography, layout)
Testing across key applications
Clear brand usage guidance for your team
The Outcome: A Strengthened Visual Brand System that feels
Familiar but current
Consistent and professional
Manageable for your team
(More in-depth or bespoke versions of this service are also available)