BRAND
AUDIT

Colse Leung Consultant in
Design & Communication | Diversity & Inclusion

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BRAND AUDIT: GET CLARITY ON YOUR BRAND BEFORE MAKING CHANGES

Brands rarely fail overnight. They drift. 

Small inconsistencies build up over time - new materials don’t match older ones, guidelines are interpreted differently, and what once felt simple now feels complicated.

When brand clarity slips, decisions slow, teams debate details that should be straightforward, and confidence in what you put out to your audience starts to waver. 

A brand audit gives you a clear view of what’s actually happening in practice - not just what the guidelines say - so your team can act with confidence.


Is This Right for You? / When it Helps:

  • Brand looks different across platforms

  • Team members create materials inconsistently

  • Planning growth or repositioning and need a clear baseline

  • Decisions about brand application take longer than they should

  • Sense something is off but can’t articulate what

  • Want evidence before committing to a rebrand

Enable confident decisions faster, stop second-guessing every design choice, and reduce the time spent debating what should be straightforward.

BRAND AUDIT: Essentials Engagement (£900–£1,350)

Essentials Engagements are focused, defined engagements that address one priority area in depth. They often stand alone, and where needed, provide a clear foundation for further work.

What’s included in a Brand Audit?

  • Assessment of core brand elements (logo, colour, typography, imagery)

  • Review of how these appear across selected real-world applications

  • Brand consistency mapping across key touchpoints

  • Identification of inconsistencies and friction points

  • Clear findings summary with prioritised recommendations (Now / Next / Later)

The Outcome: a structured visual identity audit document that gives you

  • A shared reference point for your team

  • Clarity on what to protect and what to adjust

  • A practical foundation for future design decisions

(More in-depth or bespoke versions of this service are also available)